The Business of Ecotourism
by Carol Patterson

Travel Guidebook Series

Ecotourism Books

The author, Carol Patterson, December 4, 1998
Ecotourism needs passion AND business skills.
Drawn by their love of nature and the chance to ski, canoe or hike for a living, many would-be entrepreneurs gamble their savings on an ecotourism enterprise, hoping to provide wilderness experiences to travellers from around the world and at the same time, contribute to conservation. Most would agree that not every profitable tourism business is sustainable, but to be sustainable every ecotourism business needs to be profitable or at least break even.

The Business of Ecotourism is a tool that will help you stay in business without sacrificing your ethics. The focus is on providing practical advice that has been tried and tested by ecotourism and adventure travel operators. Information provided in the book deals with the issues surrounding marketing, regulatory compliance, risk management, financing and customer service. Techniques to build worthwhile ventures and partnerships between resource managers, communities and ecotourism organizations are included along with examples from real companies.

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